CCR
CCR
My music video is in the genre of R&B love songs. My project uses conventions like fade ins to show an intro into the video. Similar to other music videos in this genre, It has dialogue in the beginning to start off the story and set the tone for the video, and it uses camera movements like tracking shots to follow the character through the story. Through the research, my group member and I took down a bunch of things that all the videos did. We made sure to write down the things that every video did so we could include it in ours. My project doesn’t challenge conventions. This is partly due to the time that we were allowed the video to be. If we had more time it would be cool to make the video more our own. Add a few more things that aren't seen as much in videos of the same genre. My music video mostly follows what other music videos in the same genre do. My music video doesn’t necessarily represent any social group or issues, unless you categorize people in toxic relationships as one. To me it’s just a cool song that is fun to sing along to.
My project tells a fun story that makes you want to re-watch. It's a story that some people in toxic relationships may be able to relate to. It might even provide a solution like talking it out or maybe buying the other person food. My group members and I tried to provide a comedic element with our female actor throwing the phone at our male actor. That’s something special that I haven’t seen in videos. When I showed some of my friends the video a lot of them laughed at that part and even thought it was an actual phone, I reassured them it was just a case. I even had one friend who would not stop asking to watch it again. If it was a professional video I think I would release it on YouTube since that is a platform that a lot of artists release their videos on. I would release it on Instagram too so that long term followers can tune in, and I would also put little snippets on TikTok to encourage people to watch the full thing on YouTube. TikToks reach a wide audience that may have never seen your content before. If the video does good it’s a great way to get exposure.
I learned a lot through this project and I think my production skills improved as well. One of the first things that my group member and I had to do was the research. It was fun watching music videos of the same genre to the one we chose. I learned about common angles that people used in their videos, similar acting choices and we were able to incorporate that in ours too. The research is what got the creative juices flowing in my head. Another thing we had to do was the storyboard. Even though I’m not a drawer, the stick figures turned out nice. It was clear enough for us to understand each shot and scene a few days after, when it was time to start filming. I had never done a storyboard before or used one so it was cool translating each box to the actual filming and learning how a storyboard works. I truly learned a lot through this project but one of the last things I would like to point out is how I learned to adapt and overcome some of the issues we had during production, whether it was changing locations based off of lighting, cutting things out to stay under a minute and fifteen seconds, or switching drivers because our actress isn’t allowed to drive. Keeping the video under a minute and fifteen seconds may have been the hardest because we had so many ideas of things we wanted to try and do but we had to limit it to what is the most important to us to keep. Whatever it was, my group member and I found a solution to the problem. I had so much fun while doing it too.
I didn’t use any fancy stuff for the music video, just my phone. I have an iPhone 13 Pro and my group member Annabel has an iPhone 12 Pro Max. For filming we decided on my phone because Annabel was running out of storage on her phone. We didn’t compare camera quality but because of storage my phone ended up being the one we chose. We ended up using her phone in the video for the call, so her phone got a cameo. We decided on a phone instead of a camera partly because we didn’t have a camera we could film on. Annabel does have a camera but she uses it to take pictures. I don’t know much about cameras to know if you can use a camera used for pictures and film a video on it. Annabel said she never tried. Filming on a phone would also be easier because then I could carry out the rest of the project on my phone: the editing, the uploading, and the blogging; without worrying about moving things from device to device. For editing I used InShot. I literally love that app!! It’s what I use to edit my YouTube videos so I was familiar with it at the start of the editing process. I did however use features that I don’t normally use, one of them includes transitions. Being able to experiment with transitions was fun because now I use it more in my YouTube videos. I don’t know if InShot is available on computers but it is something I want to look into. To blog the process of my music video I used blogger. The main reason I use blogger is because my teacher recommended that is what we use, but I like it. It’s easy to make blogs and add media. Even though I didn’t use a camera and a big editing software the video still turned out amazing and great quality.
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